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Vintage Vin Mariani Wine Tonic Giclee Print By Jules Cheret

This is a very high quality limited edition fine art giclee print of a vintage advertising poster by Jules Cheret for Vin Mariani Wine Tonic. It features a young woman in a glowing yellow dress dancing as she exudes the pictures of health and vitality. It was Angelo Mariani who came up with the idea of combining the medicinal properties of coca leaves with his favorite Bordeaux, thus coming up with a medicine that didn't taste like one.In time (it) gained an edge on (competitors) partly because of the intoxicating dash of cocaine in it, but mostly because of Marianis unexpected talent as a publicist. Long before it became a general practice, he shrewdly recognized the value of celebrity endorsements, and had doctors, musicians, comedians, respected public figures and even some minor royalty praising his tonic in ads and posters (Wine Spectator). Cheret, besides designing this lively image, also provided one of the testimonials.

The quick frame option comes ready to hang and framed as shown, with acrylic glass and a solid wood black frame, no mats.

Vintage Vin Mariani Wine Tonic Giclee Print By Jules Cheret
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